brand story
Sekundär is a fashion designer label founded in Berlin, based in Taiwan, offering one of a kind accessories made from Real Flowers, and curating a fashion design studio.
Sekundär was founded by Chen, Wen-Ting in 2018 in Berlin. Chen, Wen-Ting is originally from Taipei, Taiwan.“Sekundär“ is a philosophy, a way of life that means ‘second place’ in German. The idea comes from the ancient philosophy of Daoism, against the Human-Centered Theory. Instead, we believe all things are closely linked and exist equally, however great or small; we stand behind all things on the earth and put the others in the ‘first’.
We stand apart from fashion’s modern value system. We do not view ourselves as number one; we do not chase standard beauty, we are different, we are ourselves.
In the era of mechanical mass production, Sekundär appreciates the spirit of artisans and their ability to awaken a material’s soul while inspiring our inner listener. Sekundär offers much more than fashion items, it offers a different lifestyle. The products bear our spiritual sustenance; full of hopes and imagination.